Christy Ng for Shell Canvas Tote

Christy Ng for Shell Mini Canvas Tote

Tote + Premium Embroidery Service (Add Name)

Tote Price + RM35

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Pre-order estimated delivery date 14th April 2023

“The Sands of Time; a Hyperreality”

An electrifying ode to the future of energy generation — renewables that are sustainable such as the sun and the wind, and there is nowhere else better to enjoy them but the beach.

With sun-kissed sand and a sleek, clean aesthetic, our campaign captures the essence of sophistication and natural beauty. As you stroll down the beach, you'll feel the energy of the sun radiating through every fiber of your being, and the cool summer breeze awakening your senses — feel the future.

The sand also represents the passage of time — similar to how an hourglass accumulates sand at its feet, signifying the approach of hereafter. It also exists as a symbol of nostalgia for a past that never returns, and a longing for a future that remains, seemingly, forever beyond our grasp; pursuit of the ever changing dream. Our campaign acknowledges the hyperreal nature of this sand, and hopes for you to be transported to a world where the boundaries between simulation and the real have dissolved — where the future is not just a possibility, but a tangible, electrifying force.